Just in time for the start of the ninth IMEX at Messe Frankfurt (May 24-26, 2011), the organizers have presented the first IMEX app and mobile website for iPhone and BlackBerry users in the meetings industry.
This app sponsored by Switzerland Convention & Incentive Bureau is now available for download per link or as QR code (barcode) at www.imex-frankfurt.com/appdownload.html as well as at app stores. Users of Android Smartphones may visit the IMEX in Frankfurt Mobile Site (imex.quickmobile.mobi) to have access to the wide range of functions including the option to adapt their user settings. The IMEX App for Frankfurt gives users the opportunity to view a time schedule of all events and seminars.
They have access to a hall layout plan and a synopsis of all short-term events at the trade show. An overall exhibitor list as well as links to the IMEX social media channels are also available. The new IMEX App also features a separate section for hosted buyers, for example access to personalized appointment calendars. In conjunction with the introduction of the free Wi-Fi access for invited buyers this year – sponsored by Destination Frankfurt Rhein-Main – the more than 3,800 buyers will have fast and convenient access to their schedule calendar to review and verify their appointments.
Said Christopher Perrins, Online Service Director IMEX Group: "It's all too tempting when developing an app to get carried away with building-in features that have no discernible benefit for the end user - even though they may look good. As a team we've worked hard to ensure that we've only included features that will really help exhibitors, buyers and other visitors to achieve more from the show, whether it's more efficient use of their time to balance business with education and networking; keeping on top of show news and messages; making sure they don't miss the most relevant seminars or, fundamentally, to schedule and keep track of more business appointments."
