Event managers may do anything but bore. Given the relentless rise in customer and guest expectations, new ideas are in constant demand. These are just what event organisers can look forward to on MICE Day, March 7, 2012, at the ITB Berlin.
The keynote will get the audience into the mood for the exciting day when Stephan Meyer, the "Grand Master of Unreason", presents a cheerful "Guide to being unreasonable".
People wishing to get talking with opinion leaders, top-notch event organisers and industry service providers and looking to build up contacts with their peers will find no wider choice under one roof. As part of the ITB Business Travel Days the full-day event offers MICE planners a compact educational offering with specific options for action, a "guide to a successful event".
It explains why a clear communication mission needs to be formulated ahead of events, how emotional storytelling works and what legal snares to avoid. Speakers include such highly reputed professionals as Matthias Kindler, managing director of The Companies, Friederike von der Marwitz, head of theMarwitzAcademy, and Mandy Risch-Kerst, a lawyer specialising in event law.
Dr. Simon C. Woodward fromLeedsMetropolitanUniversitywill present the findings of the Corporate Social Responsibility in the Meetings and Hospitality Industry study. And the organisers of the Capital Congress taking place from June 18 to 20, 2012 will be giving an interesting outlook on event industry trends of the future.
Attendance at all MICE Day lectures is included in the ITB Berlin professional visitors' ticket. With the Vereinigung Deutscher Veranstaltungsorganisatoren,Germany's biggest national association of corporate meeting planners, as its partner, the quality of the event is guaranteed. A new exhibition room next to the lecture hall will create an inviting atmosphere for decision-makers and executives to network. And in Hall 8.1 the ITB Berlin Business Travel Lounge will again await guests.
For further information visit www.itb-kongress.de/businesstravel.
