Deutsche Fachverlag (dfv) and the mice service group are collaborating on marketing on a permanent basis. The partners are also literally coming closer: The two companies are combining their MICE activities under one roof in Central Berlin. The co-operation starts on June 1, 2012 and will also cover joint use and further development of technology and content platforms of both companies. The synergy effects expected from this will directly benefit the event planners and all suppliers on the MICE market.
The co-operative agreement was preceded by the insolvency of the Berlin-based MICE AG. dfv bought six print and online media from the insolvency estate in March 2012, including the practical manuals tagungsplaner.de and rahmenprogramme.de with their respective Internet presences. As of June 1, 2012, the Swiss mice service group is taking over the established booking and agency service for events and will convey this business to the newly founded German company mice service GmbH. The mice service group is the outsourced booking and purchasing department for events for many large and mid-size businesses.
“By associating with the mice service group, we will be able to offer clients the right and relevant service for all topics and for all communication and purchasing channels in future. Intelligent linking of content and services means that clients can directly track the booking successes that presentation in our search portals provides. There is nothing else quite like it”, the head of dfv, Mark A. Cano, stresses.
The core of the collaboration is dfv’s supplier database: This contains all suppliers and service providers for the MICE industry that advertise in the practical manuals tagungsplaner.de and rahmenprogramme.de or in the renowned dfv trade journal TW TagungsWirtschaft with their respective online search portals. The mice service group will also use this database in future when it supports its clients with event planning or organises events as a full service. Moreover, the supplier presentations are passed on to the industry’s purchasing databases, making for broad distribution of the data.
The new co-operation will give users not only information about the many MICE offers but also competent advice and specific services. In future, venues will not only be presented online but can be booked directly via the mice service group. This will give event planners a choice: Either they can approach a supplier directly or seek support by the agency service of the mice service group.
“Concentration on the strengths of each partner makes this association especially attractive. With our bundled know-how and close co-operation, we vastly simplify organisation management of events and help our clients to cut their costs and make processes efficient and transparent”, explains Roger Meili, managing director of the mice service group.