The next edition of access on September 24 and 25, 2012, at the Hofburg Vienna will have a new focus and objective. "This year, we are going to bring event agencies, service providers from the event industry and the creative industries on board to a greater extent", said Alexander Kery, austrian business and convention network (abcn) of Österreich Werbung. "We want access to be the biggest tradeshow of the Austrian meetings industry and the event industry in the future."
In 2012, the focus will therefore be on creative solutions – for example by presenting the works of Austrian artists and the services available from local performer and event agencies. This year's theme of the access academy will also be in line with the creative and innovative focus with a variety of lectures, case studies and Best Practice examples: meeting architecture and meeting design. A total of approximately 1,500 Austrian trade visitors, 300 international hosted buyers as well as 200 Austrian exhibitors are expected to show at the access.