Messe Essen will be the overall organiser of the German Convention Bureau’s next general assembly on June 10 and 11, 2013. Together with partners such as Essen’s Colosseum Theatre, Ruhr Tourismus is supporting the congress, sending out an important signal for the region.
Particularly in the MICE segment, the Ruhr metropolitan region still has considerable potential for development of its marketing activities. As well as boosting awareness for the region as an event and conference location, the organisational basis for a regional convention bureau also needs to be put in place in order to continue improving service for event planners in close collaboration with local partners. Word from the tourist office has it that the key assignments will be advice on the choice of hotels and meeting venues, assistance with planning fringe programmes, and servicing MICE industry partners from the region.