Deutscher Fachverlag (dfv) is pooling all of its activities in the meetings and events industry under the new MICE media brand. "We are repositioning ourselves and our services to the meetings industry. We now make available a wide range of content and products for event planers and provide these competencies from a single source", said dfv executive director Sönke Reimers.
The dfv publishing company had acquired six print and online media of the MICE AG in Berlin already in March 2012 and as of June 1 of this year transferred to new office facilities in Berlin. Also in April, dfv began cooperating with the Swiss mice service group to jointly use and sophisticate both companies' technology and content platforms.
The new MICE media brand also encompasses the international dfv trade magazine TagungsWirtschaft, which from fall of this year will have a new strategic orientation and a more contemporary design. There will be a higher share of case examples; industry developments and trends as well as business news will be analyzed and commented, and studies with practical relevance will be presented. Dr. Anja Wagner has been appointed managing editor of the TagungsWirtschaft; she had previously since 2001 been with the sister magazine m+a report as editor for the international expo industry. The editorial staff has been further reinforced by Gabriele Schulze, who will support transformation processes as publishing manager of TagungsWirtschaft.
The MICE expert is executive director of marketing4results (Berlin) and from 2008 to 2010 sat on the board of MICE AG. Between 1989 and 2008, she had first been director marketing and sales and later executive director of Best Western Hotels Deutschland GmbH. Said Schulze: "We're all for research and innovation on the MICE market, which is going through a period of significant transition above all due to extensive digitalization. With our information and available services, we strive to help event planners, associations and suppliers to successfully meet the array of ever-changing challenges".
