Aer Lingus poised for further MICE business expansion

Ireland has continued to establish itself in recent years as a major player in international meetings, incentives, conferences & events (MICE) business. In 2010 alone the Emerald Isle hosted some 70 congresses and events by prominent international organisations and companies.

Ireland’s national carrier Aer Lingus has played a very crucial role in this, and so this year too the airline is focusing its own market activities quite clearly on MICE business. “We aim to further expand our position as a reliable partner of the German and Irish conference and incentive industry.

With direct connections between six German cities and Dublin – some of which even operate twice daily – and attractive air fares to match, we can offer organisers an ideal environment for successful congress and incentive planning in 2011. Our aim is to become their preferred partner in the MICE segment,” says Julia Howe, Regional Sales Manager Central Europe for Aer Lingus in Frankfurt. A dedicated department for group business and the Aer Lingus sales agency AVIAREPS AG in Munich with responsibility for Germany offer the appropriate support. Groups can be booked online at special rates at or through any travel agency.

This year, Ireland already has firm bookings to host 47 international conferences and meetings, with more than 26,000 delegates expected. And decision-makers at another roughly 80 multinational corporations, associations and industry organisations have shortlisted the country as a destination for 2011. In all, Ireland is reckoning on revenues from international MICE business in 2011 of at least EUR 150 million. Dublin, whose state of the art Convention Centre (CCD) opened only last year with capacities for up to 3,000 delegates, is the clear favourite with organisers. Distinguished international hotel chains, as well as traditional Irish five-star lodges such as the legendary Shelbourne Hotel, offer more than 18,000 hotel beds in the city of over a million inhabitants, guaranteeing proverbial Irish hospitality.