Danish Sustainable Events Initiative

Leaders from the Danish Meetings Industry collaborate with the Danish Ministry of Foreign Affairs to deliver sustainable events for the 2012 EU Presidency. The collaboration targets certification to the ISO20121 event sustainability certification of the Government event management system.

 Denmarkwill host the Presidency of the Council of the European Union in the first half of 2012. As a result, the Danish Ministry of Foreign Affairs will organise over 100 meetings attracting more than 15.000 participants visitingCopenhagenand the city ofHorsensin centralJutland.

Private and public stakeholders affiliated with the Danish Meetings Industry have collaborated to create an ambitious national sustainability project: the "Danish Sustainable Events Initiative" (DSEI) to showcase and improve Danish actions to profit from sustainability in action.

The DSEI leverages momentum of the 2012 EU Presidency to inspire businesses to greater collaboration, innovation and sustainable development. At EIBTM 2011, the DSEI launched a dynamic and innovative web resource for the benefit of both Danish national and international events industries.

Steen Jakobsen, Convention Director for Wonderful Copenhagen CVB, comments: "The transformative power of the DSEI project is evident in the fresh and exciting style of this web portal. As a showcase for Danish leadership in sustainable event infrastructure and approach, we feel this site helps to strengthen the competitive positioning of Copenhagen as the "Capital of Sustainable Meetings", and Denmark as a 'first choice' sustainable meetings destination."

Project partners of the DSEI are: The Danish Ministry of Foreign Affairs, VisitDenmark, SAS – Scandinavian Airlines, HORESTA (The Danish Hotel & Restaurant Association), VisitAarhus, VisitAalborg CVB, Inspiring Denmark, State ofGreen, City ofCopenhagen, Bella Center Copenhagen, Wonderful Copenhagen CVB and MCI.

Not least since staging the COP15 event inCopenhagenin December 2009 and the succeeding launch of the "Copenhagen Sustainable Meetings Protocol" (CSMP), the number of sustainable and certified hotel rooms inDenmarkhas increased to a notable 43% nationwide and 63% inCopenhagen.

Andreas Clausen Boor, Head of Logistics for the Danish Ministry of Foreign Affairs shares: "The success of greening COP15 provided us with a strong foundation for taking our sustainable event approach to all of Denmark. The launch of the Sustainable Events Denmark web portal is a big step toward bringing together planners, suppliers and destinations around the world to advance sustainability. The case studies on the site, beginning with the EU Presidency 2012, can be a resource for planners everywhere to integrate sustainable event standards, even on a tight budget."