Lufthansa City Center

Above-average growth in business travel

The Lufthansa City Centers last year took a key step forward Germany-wide and internationally, once again strengthening their market position in a generally good travel environment. “Our priority was clearly on ‘growth through quality and sustainability’ with the aim of further sharpening our profile as a premium provider in the travel agency market. We were entirely successful in this endeavour and are delighted to be able to present these good results in the very year that we celebrate the 20th anniversary of the LCC organisation,” said Klaus Henschel, managing director Lufthansa City Center Reisebüropartner GmbH, Frankfurt.

In the business year 2011 turnover at the roughly 300 LCC partner agencies inGermanywas boosted by eleven percent to EUR 2.13 billion. Business travel under LCC’s Business Plus brand expanded by 14 percent to more than EUR 1.05 billion, with tourism growing by six percent to upwards of EUR 1.06 billion. Henschel: “This means that private and business-motivated travel is in almost perfect equilibrium at LCC – an extremely healthy ratio with which we are very happy indeed given the constantly changing economic outlook.”

Henschel says the above-average surge in business travel is clearly due to the significant increase in LCC’s international commitment. A growing number of companies, particularly in the SME segment, are coming to appreciate LCC’s global service with the personalised attention of local LCC partners and are increasingly following the customised offers that Lufthansa City Centers devise for travel management at large and small businesses.

In the tourism segment LCC’s consistent product assortment policy, which continues to focus stringently on quality, has worked very well. Here, the company sent out a clear signal in the premium market segment with its Pure Luxury offer, which made its market debut in 2011 together with selected partners and travel operators. Sports travel and cruises also contributed to the positive development in private tourism. LCC is an acknowledged cruise specialist among travel agencies in Germany, each year selecting the “Vessel of the Year” as a special recommendation by LCC to customers.
LCC has also undergone marked international growth, boosting its revenues outsideGermany to EUR three billion plus with more than 350 partner agencies. Together with Lufthansa City Center International GmbH (LCCI), which is now represented by franchise partners in some 80 countries, the entire LCC organisation generated total sales in 2011 of EUR 5.03 billion, marking an increase of 12 percent in comparison to 2010, with business tourism again expanding faster than private travel.