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Nov
05

Messe Berlin Conventions

Rebranding for cutting-edge convention business

On November 2, 2012 the conference team at Messe Berlin began soliciting national and international business under a new name – Messe Berlin Conventions. Dr. Ralf G. Kleinhenz, Vice President Messe Berlin Conventions, explained: “We are convinced that, by tagging the ‘Conventions’ label onto the globally established ‘Messe Berlin’ brand to designate that area of activity, we are sending out a strong building-independent message to our clients: stage congresses of top-level, international quality in one of the most exciting capitals of the world.”

For more than 33 years the team at the International Congress Centrum Berlin (ICC Berlin) has successfully handled major international congresses and events. In recognition of this, Europe’s biggest convention centre has walked off with the World Travel Award no less than six times, in addition to other accolades. Initially these activities were confined to the ICC Berlin, but meanwhile the convention team also services MICE events (Meetings, Incentives, Conventions, Events) across the entire exhibition site. Frequently used venues, besides the Marshall Haus and Palais am Funkturm, also include the spacious Eingang Süd southern concourse and the adjacent modern halls.

This September, inauguration of the new Berlin ExpoCenter Airport facility also opened a new chapter for Messe Berlin’s meetings activities. During the first exhibition at the new site, – the ILA Berlin Air Show – in excess of 100 accompanying conventions, meetings and conferences were held there.

At the beginning of 2014 the Messe Berlin Conventions team will face a fresh challenge, when the ICC Berlin is temporarily closed for refurbishment and the new multifunctional exhibition and conference arena CityCube Berlin goes to market. It is currently being erected on the previous site of the Deutschlandhalle in immediate proximity to the southern entrance to the exhibition grounds. When completed, it will be able to host events for up to 10,000 participants. Already, the CityCube Berlin is almost fully booked for 2014. For 2015 and beyond, requests for proposals have been received from major organisers from Germany and abroad.