Carlson Wagonlit Travel

Hotel review platform for companies launched

Carlson Wagonlit Travel (CWT), a business travel, meetings and event management provider, is now making CWT Hotel Intel available to business travellers as an innovative hotel review platform. Within a secure, company-specific website, CWT Hotel Intel gives travellers access to up-to-date information on company-compliant hotels and provides trusted advice and recommendations from fellow business travellers in the company.

Following a business trip travellers receive an automatic email alert asking them to comment on their hotel stay. They can then give the hotel a rating and post reviews online. This information enables travelling colleagues to select their hotel prudently before booking. The reviews, which remain within the company-specific network, can be made only after a genuine stay.

Information on room availability, hotel facilities and details of negotiated rates, such as breakfast and Wi-Fi, are also displayed on the site. Unlike public review platforms, businesses using CWT Hotel Intel can be confident of accessing reliable sources. And travel managers receive better support for compliance with their company’s travel policy and preferred ways of booking, as travellers are no longer tempted to make reservations through direct booking facilities on public websites.

“The development of CWT Hotel Intel is very much aligned with the current trends we’re seeing in the industry – namely, travellers increasingly using peer group information to make decisions,” said Patrice Simon, innovation leader at CWT. “Using our knowledge of how travellers use social networks for their leisure travel, we developed this website that allows business travellers to share valuable information with their peers in a way that supports compliance with corporate travel policy.”

CWT Hotel Intel is powered by Vinivi, a leading travel review portal company. The website is specifically designed for companies and works in a similar way to leisure travel review sites. For companies it has the advantage of encouraging their employees to stay at the company’s preferred properties.