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Dec
07

Germanwings

New brand, three categories

On July 1, 2013 the budget airline Germanwings will launch a completely new look, aiming to score a hit with passengers travelling both privately and for business on decentralised European routes. At the presentation of the new product on December 6 in Cologne Christoph Franz, Chairman of the Executive Board of Germanwings’ parent company Deutsche Lufthansa, said the ‘new Germanwings’ would enable Lufthansa to operate profitably again away from its large hubs.

The two companies announced that the new brand and product concept would allow all passengers to enjoy “à la carte flying”. On the basis of standard Economy seating across the board, customers will then be able to choose from three packages, all of which will be available across all distribution channels.

The new “Basic” fare is intended as a strictly no-frills, low cost service, for which the starting price will be EUR 33 for a single journey and “Miles & More” mileage. Additional services can be booked on top of this.

The “Smart” fare is the new standard fare at Germanwings, with rows towards the front of the aircraft reserved for this bracket, an in-flight snack and drinks and a baggage allowance of one item.

As the most upscale service, “Best” comprises a seat in the first three rows. It provides greater legroom, an empty middle seat and a reserved hand luggage compartment. Passengers also enjoy superior catering, twice the baggage allowance, more miles in the “Miles & More” programme andHON Circlemiles. On the ground, “Best” bracket Germanwings passengers can avail themselves of the fast lane at security checks, the Lufthansa lounge and priority boarding. And as an added bonus rebooking is free of charge.