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Jun
29

IACC: ‘Meeting Room of the Future’ White Paper

Meetings: The Influence of Younger Generations

IACC released phase one of its second annual ‘Meeting Room of the Future’ white paper at MPI’s World Education Congress in Las Vegas. The paper reveals how emerging technology and younger delegates are influencing the way we meet, with memorable individual experiences, interactive presentation and personal development the critical factors for venues and meeting planners to consider.

The desire continues to manifest for a more memorable, personal meeting experience which offers delegates more time for creative thinking, networking and collaboration. This is underpinned by the role interactive technology is playing in driving a more flexible approach to meeting attendance as well as the content and style of presentation. Linked to this is an increased appetite for outdoor space to be integrated into meeting itineraries, with many venues investing heavily in enhancing their surroundings to cater for this desire, offering something unique and different for clients.

“It is clear from our latest report that the format and content of our meetings is being influenced by tech savvy younger generations who are looking for a more individual approached to meetings,” said IACC’s CEO, Mark Cooper. “Delegates want a more memorable experience directly relevant to them and their own personal development with a degree of flexibility in terms of the way they interact with the meeting and the content they take away.”

A full copy of the white paper is available for download here.