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Dec
03

IBTM World 2018

IBTM World 2018 Ends on a High Note in Barcelona

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IBTM World 2018 closed having broken records both for the number of pre-scheduled meetings and across its Hosted Buyer programme. Over 77,650 pre-scheduled business meetings took place over the three-day event, with exhibitors and event planners reporting extremely positively on both the quantity and quality of meetings taking place.

This year exhibitors from 150 countries attended, including some major names taking stands for the first time. 54 per cent of Hosted Buyers were participating in the programme for the first time this year - up 20 per cent on 2017. 50 per cent of Hosted Buyers were completely new to the IBTM portfolio, an increase of 16 per cent year-on-year. Commenting on her experience at this year’s event, Nelly Mukazayire, Chief Executive Officer, Rwanda Convention Bureau, commented: “IBTM World has been really successful. This is our fourth year here; we started four years ago with a booth of 9sqm and with two partners, but now we have 56sqm, with 10 partners. This year we’ve had brilliant meetings and appointments and have got several tangible leads for meetings, incentives, conventions and events in Rwanda.”

As well as welcoming back many long-standing exhibitors, new exhibitors this year included Tourism Promotions Board Philippines, Macau Trade and Investment Institute, Rosewood Hong Kong, and many more. This year three keynote speakers headlined the 54-session strong Knowledge Programme, designed to enhance events expertise and keep attendees on the cutting-edge of industry trends. Zenus and Fielddrive were joint winners of the prestigious IBTM World Tech Watch Award and Kubify were crowned winner of ‘Tech Watch People’s Choice Award’ a new category this year.

www.ibtmworld.com