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Feb
14

Thailand Convention and Exhibition Bureau

TCEB promotes 25 MICE routes

Foto: TCEB

The Thailand Convention and Exhibition Bureau (TCEB) will promote 25 new routes for delegates visiting the country’s top five MICE destinations.

Working closely with the public and private sectors, as well as educational institutions, the new routes will enhance travel experiences in Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. The bureau recently completed an extensive study of the five MICE cities analysing venue potential, as well as the level of company and community readiness to launch five new routes in each of the five MICE cities.

Thailand Convention and Exhibition Bureau President, Chiruit Isarangkun Na Ayuthaya or TCEB, said the creation of outstanding new MICE products and services was key to meeting the demands of domestic and international MICE entrepreneurs. “We designed a MICE industry development strategy, which emphasises creative ideas for destinations to expand and upgrade venues as well as add new MICE activities with a focus on the five MICE Cities”.

www.businesseventsthailand.com/en