PCMA Announces New Data Intelligence Service

Foto: pcma

PCMA announced a unique, new product providing market intelligence and data analytics for the business events industry where professionals, organisations, hospitality providers and destination organisations can gain insights into industry trends and behaviours.

BEAM, Business Events Analytics/Metrics, was revealed at Imex Frankfurt. BEAM was developed by PCMA in partnership with Infogroup of Dallas, Texas, a leader in big data intelligence and marketing technology. Infogroup will independently manage the data and analytics process to ensure the service meets data security and privacy standards.

"We wanted to create a unique product unlike any other in the marketplace to unleash the extraordinary power of data to advance research, identify industry trends and create predictive analytics that will guide business event professionals to make informed and strategic business decisions,” said Sherrif Karamat, CAE, president and CEO of PCMA.