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Women Inspired Hotels

What Women want: Study for MGallery reveals the true meaning of well-being

accorhotels

MGallery launched an in-depth study with the global marketing research company, IPSOS, to examine the habits and requirements of the female traveler. Close to 3000 participants in 4 countries - France, Italy, Great Britain and Australia – were surveyed on the specific expectations of women staying at upmarket hotels.

Women (and a majority of men who were asked) like the idea of a hotel offering devoted to women. 86% of women surveyed (and 80% of men) were in favor of a female-oriented hospitality program within a hotel, with 36% of women believing that the female-focus is a genuine need that is currently unmet.
Up until now, the concept of “well-being”, with an emphasis on spas, detox menus and work-out facilities, has been the running assumption within an industry struggling to acknowledge the growing female market. But while physical well-being may be a part of the equation, the truth is that women want a more holistic approach to well-being.

Comfort is key, with 73% of women asked stating that luxury linens, thick towels and other such simple indulgences are among the three main reasons they chose luxury hotels for their stays. The other two main reasons are the attention paid to detail (53%) and the efficiency and perfection of service (47%). It is the little things that matter; niceties that are all too easily neglected when balancing a career and a busy home.


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