Association of Association Executives: Assoc...
Association of Association Executives

Associations World Congress & Expo

c aae

The Association of Association Executives (AAE) is raising the value of its congress for delegates with a new structure for educational content and emphasising the re-focusing the participation of suppliers at the event by:  Introducing specific exhibitors that can solve challenges and meet the needs of the delegates provided on registration. The event name has been adjusted to the Associations World Congress & Expo and the opening times are being increased. The event will take place 7-9 April 2019 at the Swedish Exhibition & Congress Centre in Gothenburg, Sweden. In a new approach to the expo, during the registration process, delegates will be asked questions about their challenges and event needs and in the lead up will be introduced by the AAE engagement manager to exhibitors who can help them solve those challenges and host their events, based on their responses. Recommending solutions based on the AAE’s deep knowledge utilizing Eventfolio technology will be of great benefit to delegates and exhibitors. The AAE’s Executive Director, Damian Hutt, says: “Our Associations World Congress & Expo is the leading event in the calendar for International, European and regional associations. Year-on-year we refresh the content and develop the formats but this year we are innovating at a whole new level. Introducing exhibitors according to delegates challenges and needs is a whole new approach and will be of great value. There is so much time wasted with delegates having to do this research with each exhibitor themselves and we can jump that stage and make their time much more efficient as well as helping them solve challenges they wouldn’t without the investment we are making and the new technology.”