The first ever IBTM World Virtual has closed with nearly 13,000 business meetings having taken place and almost 8,300 meetings and events professionals attending over the course of the three-day event, which this year took place fully online. Of the Hosted Buyers that attended, 30 per cent were new to the IBTM portfolio. Over 700 exhibitors attended from all over the globe, each carrying out an average of over 19 meetings with Hosted Buyers over the course of the show. The organisers reported an impressive 92 per cent attendance at pre-scheduled meetings, and an average meeting quality rating from both exhibitors and Hosted Buyers of 4.6 out of 5.
Commenting on the experience at IBTM World Virtual 2020, Barbara Jamison, Tourism Sector Head, London & Partners said: “The London Convention Bureau has been delighted to exhibit at IBTM Virtual 2020 and I must congratulate the team on their outstanding help and support. They have responded quickly and efficiently to any questions and have also provided us with a number of creative platforms to promote London to the registered buyers.” Barbara continues: “The technology has been easy to use and enabled our team looking after our markets in Asia Pacific, EMEA and North and South America to engage with clients across various time zones.”
IBTM World Virtual featured a packed live and on-demand content programme with 87 sessions, four keynotes and more than 95 speakers covering a variety of topics designed to help meetings professionals look towards a brighter future as our industry rebuilds and recovers post pandemic. Over 1,400 hours of live and on-demand content was viewed over the course of the show. In addition, this year’s event saw the introduction of IBTM TV, a live and on-demand platform which streamed content from expert speakers direct to attendees’ screens. This included a variety of panel sessions, keynotes, trend reports and awards ceremonies. Also new for this year was a programme of bespoke content for those running experiential events in the Exceptional Experiences stream, and Hosted Buyers benefitted from dedicated content tailored specifically for them with the IBTM Inspire Masterclass stream, a separate on-demand track with sessions for associations, corporates and agencies.
Commenting at the close of IBTM World Virtual 2020, David Thompson, Event Director, IBTM World Virtual, said: “This year has been a huge challenge for the meetings and events industry, so it’s been fantastic to come together with IBTM World Virtual, to share our experiences of the year, our learnings, make valuable connections, hear from industry experts and of course, continue to do business. We’re delighted with the feedback from the buyers and exhibitors, especially regarding the quality of meetings and the business opportunities generated and I’m incredibly proud of the entire IBTM World Virtual team for producing what has been an outstanding event.”
IBTM World 2021 will take place at Fira Gran Via in Barcelona from 30 November – 2 December 2021.http://www.ibtmworld.com