2021 outlook by Informa : Year of transition ...
2021 outlook by Informa

Year of transition for physical events

Photo: Johannes Plenio on Unsplash

Informa PLC have released their 2021 outlook. Calling 2021 a "transition year for B2B physical events", the group says it expects "activity levels [to be] dependent upon the pace and scale of re-opening of physical events, which ... is varying by region and customer market". Mainland China, North America and the Middle East, in that order, are tracking ahead of Europe, the company says.

In the U.S., Informa reports a progressive return of B2B physical events on a state-by-state basis. In Mainland China, the group has now run 45 B2B events post-COVID, six of these with revenues in line or ahead of 2019 levels. Elsewhere, Informa have seen or have now confirmed a return to physical B2B events in Australia, Dubai, Egypt, Japan, Malaysia, Taiwan, Thailand and the UK, amongst others. There remains continued uncertainty over the pace and rate of return in Continental Europe. In 2020, Informa expanded significantly into virtual and hybrid events. The group is "building on this experience and customer feedback in 2021", partnering with a range of key partners. (ufi)