2021 UFI Asia-Pacific Conference: Topical per...
2021 UFI Asia-Pacific Conference

Topical perspective for the future

The UFI Asia-Pacific Conference is taking a fresh, topical perspective with its programming. Informa Markets have held a number of in-person events in Asia as well as a bevy of digital events, and keynote speaker Margaret Ma Connolly, president & CEO of Informa Markets in Asia, "will share the Future of Multichannel events and discuss how the Informa Markets Asia portfolio has changed through COVID – and, more importantly, where it's headed".

Another session is by Wendy Lai, vice president of Global Sources Exhibitions in Hong Kong, on Building Digital Communities. Originally a print publisher, Global Sources went online back in 1995 and then began bringing their communities together at live, in-person events in 2003. Keeping communities engaged year-round is a challenge for many exhibition organisers, so delegates can look forward to learning some tips and tricks for their own events.
„The UFI Asia-Pacific Conference is going all digital in 2021 and the content-driven line-up is intentional.“
Mark Cochrane, UFI Asia-Pacific regional director
Given China's importance in the region, Jor Zhou, CEO China for GL Events, will present "Growth Strategies in China in a Post-Pandemic World". UFI Asia-Pacific regional director Mark Cochrane explained, "GL Events have done some very interesting acquisitions in the last two to three years including purchasing exhibitions from CCPIT – which is very unusual. Foreign organisers don't often manage to acquire Chinese State-owned assets. Jor will also be giving us a round-up of merger and acquisition activity in China and discuss the competitive landscape post COVID". More China-focused sessions are in the pipeline, one is a case study on reopening in-person exhibitions and the other is on digital events in the country.

Singapore-based Tom Mouhsian, principal analyst at Forrester, will share his thoughts on Vaccines, Quarantines & Passports – where is travel in Asia headed? More travel bubbles or will lengthy quarantines stay the norm? Another Singapore-based expert, Siew Hoon Yeoh, founder of Web-in-Travel will share her thoughts on the Future of Corporate Travel. "The UFI Asia-Pacific Conference is going all digital in 2021 and the content-driven line-up is intentional", says Mark Cochrane, who will moderate the event. Taking place on May 20, 2021, this event is open to both UFI members and non-members.