This year will see the 31st ECM Summer School take place in Dresden, Germany, 26-30 August 2017. The renowned educational programme on the Meetings Industry will provide at least 50 new delegates with the basis and know-how to progress a rewarding career in the sector.The ECM Summer School sets out the background and context of the Meetings Industry (key players, exhibitions, press, social media, sustainability, clients, intermediaries, RFP and decision making processes) with a focus on European and international best practices. Course content is adapted to staff who are just starting out in the sector and who quickly want to get up to speed, coming from convention bureaux, hotels, PCOs, DMCs, airlines, conference venues, congress centres, convention centres, exhibition centres and suppliers of ancillary and other products.
"Last year in Zagreb we celebrated the 30th edition of the ECM Summer School. This school has always been the bridge to a successful career in the Meetings Industry, and has graduated more than 1,600 students - many of whom have gone on to become industry leaders. It's a real pleasure to organise this year's edition in beautiful Dresden" said Bettina Bunge, ECM Vice-President for the Meetings Industry and Managing Director at Dresden Marketing Board.
"Despite tackling up-to-date issues like new technology, hybrid meetings and green meetings, the winning formula has remained the same: a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business." continued Pier Paolo Mariotti, course leader.