Acquisitions and alliances: PCMA acquired ELI
Acquisitions and alliances

PCMA acquired ELI

Photo: PCMA

At the beginning of January, PCMA announced several acquisitions, alliances and partnerships during the first day of Convening Leaders 2023 in Columbus, Ohio. PCMA and CEMA president and CEO, Sherrif Karamat, CAE revealed the association's strategic plan is based on four foundational pillars supported by various key initiatives. "We are blazing a trail forward with and for the global business events community.

We will innovate. We will take risks. We will get outside our comfort zone." PCMA believes innovative education and new learning products are critical to the business event industry's business performance and career success - particularly for the next generation talent. To demonstrate its commitment to industry education, PCMA has acquired the Event Leadership Institute (ELI) to offer the most compelling portfolio of learning solutions and content. ELI's founder, Howard Givner, and the ELI team will immediately join the PCMA family to establish the industry's most powerful educational resource and product development design lab.
„PCMA will continue to make new investments in the development of education and learning products“
Sherrif Karamat, PCMA and CEMA president and CEO
As PCMA's new senior vice president of knowledge and innovation, Givner's contributions will assist PCMA with leading educational innovation for the global business events industry. Current PCMA members will benefit from this investment immediately with access to ELI's extensive existing content library of 260 video modules and webinars. Karmat noted, "PCMA and the PCMA Foundation will continue to make new investments in the development of education and learning products as part of its plan to ensure the industry continues to be innovative today so that all can thrive tomorrow."