The Abu Dhabi National Exhibitions Company (ADNEC) is rebranding and has unveiled a new corporate identity, with the aim of increasing the visibility of the group's six main business sectors: Venues, Events, Hotels, Food & Beverage along with Services and Tourism.
Commenting on the rebranding, Humaid Matar Al Dhaheri, managing director and group CEO of ADNEC Group, said: "The new corporate identity of the group reflects our strategy to diversify our operations by focusing on a number of promising economic and investment sectors in the business and leisure tourism industries and achieving integration among them, which will contribute to enhancing our competitiveness on regional and international levels. It will also aim to increase the direct and indirect contributions of the group's business units, to achieve an added value to the economy of the Emirate of Abu Dhabi and the country. Our rebranding showcases our group of leading business entities with business interests in Abu Dhabi, Al Ain and London and Germany that perfectly align to our future growth plans across the UAE, Middle East and Europe."
„The new corporate identity reflects our strategy to diversify our operations.“
ADNEC Group encompasses a number of companies that operate in six main business sectors. The first being ADNEC Venues, owning and operating three major international centres: Abu Dhabi National Exhibition Centre, the Al Ain Convention Centre and ExCeL London. The second business sector includes ADNEC events, organising major events locally and internationally, with eight international shows organised by the group. The third business sector is ADNEC Hotels owns six major international hotels properties, which serve both business and leisure travellers.
Number four is ADNEC Services, providing a wide range of customised solutions which include Design, Audio Visual Production, Stand Build, Main contracting, Printing, Graphics and Rigging to the event industry. The fifth area is ADNEC F&B, providing catering and hospitality services across the UAE and recently acquired Etihad Airline Catering Services. The sixth business sector ADNEC Tourism, specialises in the leisure tourism sector.https://www.adnecgroup.ae/