An agreement has been signed between BolognaFiere China Ltd. and Shenzen Retail Business Association to organise Marca China International Private Label Fair. The first edition of the event will take place from June 8 to 10, 2021 at the Shenzen World Exhibition & Convention Centre. Marca China will be a strategic event for providing access to the Asian market for Private Label products and for developing commercial contacts with the leading distribution channels, digital platforms and e-commerce. The new trade fair is part of a wider plan of action developed by BolognaFiere and FederBio to support the Italian organic sector in the promotion and internationalisation of organic businesses, which can also benefit from the direct involvement of ICE-ITA, the Italian trade Agency.
„The partnership will be strategic to the success of the event.“
"The partnership with Shenzen Retail Business Association," announces Marco Tchen, president of BolognaFiere China, "will be strategic to the success of the event and fundamental for all organisational areas from recruitment of exhibitors, to the promotion among professional operators and for the organisation of the conventions that will complete the event."