Open Innovation Network: AIM Group establishe...
Open Innovation Network

AIM Group establishes AIM Communication

© AIM Group International

AIM Group International, a company specialised in congresses, events and communication, announced the establishment of AIM Communication - an Open Innovation Network. This new company is supposed to act as a start-up hub and incubator that fosters digital transformation in communication, brand activation and marketing technology. AIM Communication’s aim is to define, implement and execute communication strategies and tools that are relevant to the changing market in a first digital world. “We craft experiences for your business growth” is the company’s mission.

The hub will support companies and associations to grow by enabling them to craft the best possible experiences for their business, leveraging disruptive technologies. The suite of strategy, marketing, technology and digital services covers the four core areas Research and Design, Define and Develop, Deliver and Reach and Measure and Optimise. AIM Communication delivers a diversified offering taking advantage of the specialised skills provided by: the Vangogh communication agency - already a part of AIM Group; Fandango Club, a group specialised in event format creation, live communication, broadcasting and digital branded entertainment; Nautes, a digital design company, founded as an innovative university spin-off; and Gas Communication, a communications agency specialised in digital PR & media relations.

“The pace of change is accelerating, in every business, and in particular in meetings, events and communication”, says Patrizia Semprebene Buongiorno, president of AIM Communication. “To be at the forefront of the industry, we must be able to predict the future, adapt and rapidly evolve. If we get this right, we are then in a position to be relevant to our clients and deliver value added services. So we decided to embrace a new challenge and create a company dedicated to foster innovation and lead digital transformation”