The first in-person meeting after the pandemic was an important moment for Ipsen to engage its employees in Italy, allowing them to re-connect, communicate, share ideas and find solutions for future projects. The company also wanted to find a way for the teams to give back to the community and produce a positive legacy. AIM Group International, which is collaborating with the company already on several projects, helped conceptualise and organise their Re-Connect Meeting in Salerno, Southern Italy, leaving a positive legacy.
“We helped identify the most suitable local partners: the Giffoni Film Festival, a famous film festival dedicated to young people which is held annually near Salerno - Ipsen sponsored this year’s the first edition of the ‘Giffoni Green Festival’ dedicated to sustainability -; and Legambiente Campania, the local chapter of a national ecologist association. We chose a simple, engaging and impactful activity in the area which involved cleaning the beach of the protected natural oasis and pine forest in Marina di Eboli” explains Alessandro Capasso, Project Manager of AIM Group. Maria Lucia Burriesci, Communication & Patient Advocacy Manager Ipsen, explained: “We chose to support this unique project to pursue a common goal, namely, to have a positive impact on the environment”.
Ipsen involved more than 130 employees who headed to the beach to collect rubbish and plastic debris (small items like bottles and wastepaper as well as big ones like tyres, PCs, TVs) that was hidden in the sand and among the trees. 214 kilos of rubbish were collected overall, of which 79kg was plastics, 41Kg end-of-life tyres, 36kg of glass, 28 kg of iron and 11 kg of organic waste.
On the beach, the volunteers and experts in environmental welfare from Legambiente, made a speech about how plastics pollute the beaches and the sea and how they affect on the natural environment and wildlife. Ipsen employees were shocked by the large amount of rubbish they found on the beach in a protected natural oasis. They felt at times that there was simply no end to the amount of rubbish.
“On the positive side, the fact is that we have done this clean-up with hundreds of people whom we talked with; in addition to making the beach cleaner, from today these people will be more aware and sensitive to the fact that small, but non negligible actions matter” said Michele Buonomo, national delegate, Legambiente.
“Responsible business is a must for every organisation, and we look at it as a great source of inspiration and transformation. Making events more sustainable or creating positive legacy on local communities and environment must be seen not as a challenge or a duty, but as a starting point to devise new initiatives, that foster engagement, sense of belonging, awareness, as this brilliant project demonstrates” explains Patrizia Semprebene Buongiorno, vice president AIM Group International.
AIM Group International has worked in the meeting and event management industry for more than 60 years. The company is committed to help clients reach their goals, to personalise their event experiences, to provide an innovative environment, and to make a difference. Their services and solutions comprise Conference Management (PCO), Virtual, Digital & Hybrid Events, Association Management Services (AMC), and more. Offices are located in Barcelona, Berlin, Brussels, Budapest, Florence, Hamburg, Lisbon, Madrid, Milan, Munich, Paris, Prague, Rome, Vienna.