Aiming at Industry 4.0: Embedded world premie...
Aiming at Industry 4.0

Embedded world premieres in Austin, Texas

Photo: Austin Convention Center

NürnbergMesse is expanding westward with its embedded world exhibition: The first embedded world North America will be held in the "Silicon Hills" of Austin, Texas, the heart of the US computer and software industry, from October 8 to 10, 2024.

„Although there are various events for the electronics sector in the US, there are none that focus on embedded systems.“
Benedikt Weyerer, executive director, embedded world
Following the premiere of embedded world China in Shanghai from June 14 to 16, 2023, the North American edition will be the second international offshoot of this successful Nuremberg-based exhibition: "Embedded systems are now found in almost every smart device and form the basis for Industry 4.0", says Prof. Dr Roland Fleck, CEO NürnbergMesse Group. "Accordingly, there is strong demand from abroad for a further international industry platform, which we will make available in the US in the future."

The concentration of major industry players such as AMD, Apple, Dell, Google, Hewlett-Packard, IBM, Oracle and Wincor Nixdorf makes Austin the perfect venue for the first embedded world North America, which will be held in two exhibition halls at the Austin Convention Center.

The new event will be organised and run by NürnbergMesse North America Inc., the US subsidiary of NürnbergMesse, headquartered in Atlanta.