VisitAarhus: Airbnb partners with VisitAarhus

Airbnb partners with VisitAarhus

Foto: visitaarhus

Airbnb has announced it has become a member of VisitAarhus, marking the first membership of Airbnb to an official tourism organization in Denmark. Under the membership, Airbnb and VisitAarhus will work together to empower hosts on Airbnb to become true Ambassadors of the City, and to promote Aarhus across the world as a unique travel destination. The announcement was made by Peer H. Kristensen, Executive Director of VisitAarhus and Pieter Guldemond, Public Policy Manager for Airbnb at the home of Else, a host on Airbnb in Aarhus since 2014. The event was also attended by Jacob Bundsgaard, Mayor of Aarhus and strong supporter of the sharing economy. Aarhus has always been a special city for Airbnb. Airbnb participated in the Sharing Economy Festival in Aarhus; organized a merchant walk where hosts recommended to their guests their favourite places in the neighbourhood; and organised several meet-ups with hosts on Airbnb to exchange best hospitality practices. Peer H. Kristensen, Executive Director of VisitAarhus, said: “In Aarhus, we have great ambitions for the city and its tourism and our goal is to double the number of guest nights from 1 to 2 million by 2025. We believe home sharing is a positive and necessary contribution to that aim and it lies deep in the DNA of VisitAarhus to embrace innovation and use it constructively to benefit tourism. Through this collaboration we will gain valuable insights into the business and the guests Airbnb helps to attract. Given the value of Airbnb to Aarhus it is important we work together - in the same way as we cooperate with all other actors in the city’s tourism industry.”