Over 100 leaders of business and professional bodies in Hong Kong have joined forces with the Hong Kong Tourism Board (HKTB) as Hong Kong Convention Ambassadors to promote the city as the premier choice for regional and global meetings, incentive trips, conventions and exhibitions (MICE).
The HKTB has launched the 'Hong Kong Convention Ambassador' programme to help revitalise Hong Kong's MICE industry, after a turbulent and challenging 2020, with unwavering resilience and agility. With extensive connections, influence and personal standing in their respective fields, the ambassadors have a significant advantage when they lobby potential conference organisers to consider Hong Kong as the preferred host city for future MICE events.
„We are grateful to have over 100 prominent leaders join us in promoting Hong Kong.“
"As we chart the road to recovery, we are grateful to have over 100 prominent leaders of the community join us in promoting Hong Kong as the preferred host for global MICE events", Dr YK Pang, chairman of the HKTB said.