Just a few months after signing of the Memorandum of Understanding ("MOU") between Italian Exhibition Group (IEG) and the Singapore Tourism Board on October 5, 2022, IEG has made a definitive landing in Singapore with its own company "IEG Asia Pte. Ltd.", an entirely owned subsidiary, and with two trade show events in the jewellery and food and beverage sectors respectively, acquired from CEMS - Conference & Exhibition Management Services: Sije - Singapore International Jewelry Expo and Café and Restaurant Asia.
With this operation, IEG, organiser of Vicenzaoro and Sigep, leading events held in Italy in the jewellery and food sectors, is continuing its expansion strategy into Southeast Asia. Singapore Tourism Board confirms its support for IEG and IEG Asia in the development of existing events and the launch of new projects that can further strengthen the entire MICE (Meetings, Incentives, Conferences and Exhibitions) ecosystem in Singapore. Francesco Santa, International Business Development Director at IEG, said "we are delighted to confirm the partnership with STB, a guarantee of development and success for the acquired exhibitions.
„IEG's strategic plan to expand into the Asia region will enhance our current shows to grow“
Edward Liu - managing director, Conference & Exhibition Management Services Pte Ltd
We would also like to emphasise how important synergies between events in Italy and those acquired are, not to mention the consequent impact generated by internationalising our exhibitions on Italian territory." Edward Liu - managing director, Conference & Exhibition Management Services Pte Ltd, adds "IEG 's strategic plan to expand into the Asia region will enhance our current shows to grow at a faster pace to meet the needs of the Asian market, and this would augur well for the MICE industry in Singapore and beyond in the near future."