ANFAVEA & RX: SPMXP replaces São Paulo Intern...
ANFAVEA & RX

SPMXP replaces São Paulo International Auto Show

Photo: RX

ANFAVEA (National Association of Automotive Vehicle Manufacturers) and RX have signed a contract to hold the São Paulo Motor Experience (SPMXP) at the Interlagos racing circuit from August 6 to14, 2022. This new festival event concept replaces the traditional format of the former São Paulo International Auto Show.


"Over the last three years, ANFAVEA studied the topic, visited several international events, including CES in Las Vegas, and finally arrived at a more attractive format for the associated car manufacturers, in economic terms, and especially for car enthusiasts, who will get much more than just a static exhibition of vehicles. The São Paulo Motor Experience, as the name implies, will provide a range of experiences for visitors and their families, including the chance to close deals at the event itself," highlights Luiz Carlos Moraes, president of ANFAVEA.

"We are going to hold the biggest and best automotive festival in history in Latin America's most important automobile temple, offering the public a variety of experiences with automotive brands," Claudio Della Nina, president of RX, states. The organisers expect 750,000 visitors and to reach the mark of 60,000 test drives over the nine days of the event.
„We are going to hold the biggest and best automotive festival.“
Claudio Della Nina, president of RX
The event is set to provide a number of spaces to explore the future of mobility, such as the Tech Arena, the E&A Arena (for presentations and demonstrations of new technologies such as electric and autonomous cars) and the Mobility Arena (with the chance to test drive other electric vehicles, such as bikes and scooters). There are also plans for the E-Sports + Lab Tech Arena, a music festival (with live shows), drive-in cinema, Ferris wheel and hot air balloon flights.

rxglobal.com/anfavea-signs-contract-rx-sao-paulo-motor-experience-and-fenatran-events

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