For Association and Industry Professionals: A...
For Association and Industry Professionals

ASAE: Xperience Design Project

Photo: Screenshot

ASAE delivered its newest event, Xperience Design Project (XDP), May 23-24, at the Gaylord National® Resort & Convention Center. Over the two days, XDP brought together 1,816 association professionals and industry partners. Participants collaborated together to co-create ideas and solutions on how to reinvent their meetings, networked at Connections, and had new face-to-face business experiences. “There was tremendous energy, excitement, and teamwork happening at XDP. All participants had new experiences that provided opportunities to see first-hand how they can apply new learning formats, design and engagement elements, technology, and operational innovations into their organization’s future meetings,” said John H. Graham, IV, FASAE, CAE, President and CEO of ASAE.

On the first day, attendees experienced the Lab—an immersive, facilitated learning journey around five core topics. Participants were led by XDP’s host Lisa Kay Solomon, author, speaker and Managing Director of Singularity University, and each topic (Experience, Learning, Location, Marketing, Technology) was led by prominent industry leaders.

On day two, participants experienced four key elements: LabX, the Business Exchange, Idea Accelerators, and XDP’s Closing Experience. LabX included entertainment and a recap of the best insights from the previous day. The Business Exchange was a forum for industry partners and association professionals to have one on one meetings. There were six Idea Accelerators, 20-minute talks, focused on solutions for association professionals that ranged from experience design mapping to incorporating wellbeing principles into an event while rethinking marketing strategies and strengthening an entrepreneurial mindset.

Next year’s XDP will be April 19-20 at the Gaylord National Resort.