Asia CEO Summit: Global Business Events leade...
Asia CEO Summit

Global Business Events leaders commitment to growth

Photo: Asia CEO Summit

The inaugural Asia CEO Summit brought together the industry's collective knowledge and thought leadership from around the world, addressing key challenges and opportunities facing the industry, such as Talent, New Business Models, Innovation and Sustainability. Around 100 leaders from the world's largest business events organisers convened at the Asia CEO Summit from October 5 to 7, 2022 at The Fullerton Hotel in Singapore, to reaffirm their commitment in the sustainable growth of the Business Events and Meetings, Incentives, Conferences and Exhibitions (MICE) sector in Asia.

Besides exchanging insights on their respective markets' experience in the resumption of physical business events, it was an opportunity for global industry leaders to do business and build momentum for more business events in the region.Carina Bauer, AEO past chair, said: "Business Events are the proven marketing and meeting places for people and ideas to come together, and are a springboard for industry to enable business and trade."
„Much more business gets done at an exhibition than through other marketing channels.“
Cassandra Farrington, SISO chair
Cassandra Farrington, SISO chair, stated: "Much more trade and business get done at an exhibition than through other marketing channels all year. People travelling to one event, where their whole business community is, is a significantly more efficient and sustainable route for finding leads, closing deals, learning, being exposed to new ideas, having updates on the state of their industries."

Monica Lee-Müller, president, UFI, added: "Business events are controlled gatherings that are economic, scientific, and professional in nature. As an industry, we are adept at using destination-specific strategies, working with governments all over the world, to activate the power of business events, and to host them safely. Business events that gather international delegates rely on accessibility of respective markets. Accessibility is driven by cross-regional alignments on issues related to travel, immigration, and health and safety protocols."

Supported by the Singapore Tourism Board (STB) and co-organised by the Association of Event Organisers (AEO), the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS), the Society for Independent Show Organizers (SISO) and UFI, The Global Association of the Exhibition Industry, the Asia CEO Summit will continue to serve as the definitive networking and learning event for the business events sector for the next two years in Singapore.