ASM Global expands reach: Two venues added to...
ASM Global expands reach

Two venues added to Middle East portfolio

Photo: ICC Jeddah

ASM Global has been appointed the managing operator for two venues in Saudi Arabia and the Middle East. International Convention Centre Jeddah Airport City (ICC Jeddah) will be situated in the heart of Jeddah, adjacent to King Abdulaziz International Airport (KAIA).

SARH Real Estate Investment (SARH) has commissioned ASM Global to provide design expertise and venue management of the existing 20,000-seat Jeddah Arena and the new ICC Jeddah. Construction work on the Jeddah Airport City megacity district project is expected to commence by the end of 2021 with the centre scheduled to open for business in December 2025.
„It was fitting to appoint ASM Global to collaborate on this landmark project.“
Sultan Al-Harbi, Chairman of SARH Real Estate Investments
On announcing their partnership, SARH Real Estate & Development Founder and Chairman of SARH Real Estate Investments, Mr. Sultan Al-Harbi said: “Upon analysing the significant importance of both the iconic Arena and Convention Centre, it was only fitting to appoint the global giants in the venue and entertainment industry, ASM Global, to collaborate on this landmark project for Jeddah and Saudi Arabia.”

In recent years, ASM Global has expanded its wealth of international expertise by establishing iconic Middle East venues including the 17,000-seat Coca-Cola Arena in Dubai, the new Bahrain International Exhibition & Convention Centre that is set to open in 2022. Further expertise has been acquired through the successful pre-opening of venues in Oman and Qatar.