Emerald Holding, Inc. (NYSE:EEX) announced it has acquired all of the assets comprising the business known as Lodestone Events, producers of the Overland Expo series of vehicle-based, adventure travel consumer shows. The acquisition supports Emerald and Lodestone's shared mission to power connectivity, builds on Emerald's decades of experience in outdoor recreation with its renowned Outdoor Retailer wholesale trade show, and represents the Company's strategic expansion into the growing business-to-consumer (B2C) event space.
All Lodestone employees will join the Emerald team, with Lodestone founders Lindsay Hubley and Jessica Kirchner joining Emerald's management team and continuing to lead the Overland Expo series. The team will also oversee Emerald's previously announced Outdoor Adventure X show, the new consumer lifestyle event for the outdoor recreation enthusiast. It will take place on June 17-18, 2023, at Snowbasin Resort in Huntsville, Utah the weekend preceding Outdoor Retailer's business-to-business (B2B) summer show in Salt Lake City.
„We look forward to building on this collaboration and creating even greater value for the entire outdoor industry ecosystem.“
"Formally entering the B2C event space is paramount to Emerald's corporate strategy of expanding into new and high-growth markets to accelerate top-line growth and unlock significant value for shareholders", said Hervé Sedky, president & CEO of Emerald. "Emerald and Lodestone Events have been working together for the past year to bring Outdoor Adventure X to market, and we look forward to building on this collaboration and creating even greater value for the entire outdoor industry ecosystem", Sedky added.