is preparing for its 23rd edition, taking place from April 19 to 21, 2021 at the West Halls 1 – 4 and atrium of Tokyo Big Sight. The fair will showcase a wide range of products, services, techniques and information related to cosmetics, aesthetics, nail, hair and beauty equipment for salons, and feature a new 'Wellness+Beauty' area. Exhibitors in this area will present products such as supplements as well as health foods and wellness items that provide nourishment, improve sleep, and keep the body warm.
The last edition of Beautyworld Japan Tokyo saw 551 exhibitors from 11 countries , regions and 71,309 visitors from 44 countries, regions.
Additionally, the event will also feature the 'Platinum area', which is exclusively dedicated to exhibitors seeking direct orders from salon owners and distributors. Consisting of the 'Beauty equipment' and 'Cosmetics' zones, the area is designed for a professional atmosphere and is ideal for business meetings thanks to elements such as its spacious VIP lounge. Additionally, the 'Creative HAIR' area will attract an extensive range of hair products, techniques and services, bringing beauticians into contact with unique ideas, information and professional products to provide new inspiration.