The first-ever, all-digital CES 2021
, owned and produced by the Consumer Technology Association
(CTA), opened its full digital experience to audiences around the world. Following a day of media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on January 11, CES will take place from 11 - 14 January 2021.
CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021.
CES 2021 will feature more than 1,900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.
CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences.
„CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent.“
“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, President and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022.”
CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. For example: Bosch will showcase commitments to sustainability as the first global industrial enterprise to become carbon neutral, Mercedes-Benz will showcase the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience. Visit the digital venue
to explore CES 2021 and get live updates from the show.https://digital.ces.tech/home