From March 31, 2022, City Destinations Alliance is the new name and identity of the organisation formerly known as European Cities Marketing. The rebranding marks a key shift that has been underway for several years, and accelerated by the pandemic, namely that destination leadership involves much more than marketing.
With this relaunch, the City Destinations Alliance emphasises the unity, alliance and shared values of European cities in times of crisis and war. City Destinations Alliance’s President, Petra Stušek says; “As a community of urban tourism professionals and an alliance of more than 115 European city destinations, we are as European as ever, we share the passion and love for urban experiencing and city life in general. As an alliance, our purpose is to improve quality of life in Europe’s cities. We are committed to a sustainable and responsible visitor economy that works for people, place, and planet.”
Over the next months, the Alliance will gradually apply the new visuals across all platforms and channels.
City Destinations Alliance is a knowledge sharing network for cities and urban regions working to unfold the potential of the visitor economy. The vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of professionals, the promise to each other is to always be curious and forward thinking, share inspiration and never stop learning.