Liz Irving has been named first-ever chief marketing officer (CMO) of Clarion Events North America. The position has been created in a move to focus on product diversification, connections programmes, and innovation.
Irving has been with Clarion Events since 2016, overseeing event and media marketing, strategy and insights, audience acquisition, digital products, data and analytics. With this new role, the former EVP will focus on further driving customer initiatives, product innovation, and technology enablement, with the end goal that Clarion North America is providing best-in-class events and products for current and future customers.
„Her ability to understand the customer has been a key driver for our strategy. “
"Liz has been an instrumental leader for me personally and for our teams and always looks to opportunities to grow our capabilities by focusing on unlocking customer insights, defining processes, and aligning our teams for collaboration", said Greg Topalian, CEO Clarion North America. "Her approach to leadership and her ability to truly understand the customer has been a key driver for our strategy. She has an incredible ability to take insights and to turn them into actionable and practical programmes that benefit our customers."