CNCC-II : GainingEdge consults China National...

GainingEdge consults China National Convention Centre

Photo: Scott Graham on Unsplash

The China National Convention Centre phase two (CNCC-II) has appointed consultancy business GainingEdge for the pre-opening operation and marketing of the convention centre through 2025. CNCC-II is located in Beijing Olympic Sports Center Area, the northern end of the central axis of Beijing. It will serve as the Main Media Center (MMC) during the Beijing 2022 Winter Olympics to provide media services for the world. After the Games, CNCC-II is expected to open at the start of 2024 as an international convention centre. The investor and developer of the complex project is Beijing North Star Convention and Exhibition Investment Co., Ltd.

CNCC-II aims to build "a masterpiece of the capital in the new era". It has a total floor area of approx. 780,000 square meters with its main part of about 420,000 square meters serving as the convention centre. Designed by French architect Christian de Portzamparc, it will be able to host conferences, forums, banquets, and other commercial events of different scales for 30 to 20,000 people, as well as exhibition events for more than 50,000 people. The supporting functions of CNCC-II lie on the west part of the main building with a total floor area of approx. 360,000 square meters, including a 5A level-I office building, boutique shopping and retail, and two hotels, planned to be the Ritz-Carlton and Marriott Marquis.

GainingEdge will provide a full range of consulting services for CNCC-II at the preparatory stage, by offering its expertise in venue management and international marketing. The consultancy aims to help build CNCC-II into one of the world's leading convention complexes and provide an efficient, professional, and supportive platform for exchange and communication between China and the world, GainingEdge states.