Comexposium expands food format: SIAL China S...
Comexposium expands food format

SIAL China SOUTH to debut in Shenzhen

Photo: Comexposium

The SIAL Network is adding a new location to its portfolio, SIAL China SOUTH. Scheduled to take place in Shenzhen, Greater Bay region, South China, from October 28 to 30, 2021, the event expects to gather 800 exhibitors and 25,000 professional visitors. The SIAL team is confident that it can safely stage a show in China with the strict application of health measures. The team will follow government policy as it evolves, collecting best practices of event operation in a pandemic context, and working closely with the venues on best health and safety measures onsite. "At the height of global pandemic recovery, we look forward to leveraging our resources and expertise in the food and beverage market to better serve the needs of the China market in particular, the growing and evolving South China demographics," said Elaine Chia, the CEO of Comexposium Asia Pacific, the SIAL China show organiser. Aiming to be accessible 24/7, SIAL China SOUTH will not only be a physical trade show but will also provide a range of new online content, services and solutions to support trade and commerce. The online marketplace and its integrated matchmaking solution will enable exhibitors and visitors to make appointments and subsequently "meet" all year around. Comexposium states that SIAL China SOUTH in Shenzhen is the first in a series of regional food and beverage events that will be launched over the next three years.