White Paper on the German Meetings Market: “C...
White Paper on the German Meetings Market

“Conquer the Heart of the Germans”


The German agency “Panem et Circenses - Kontor für Kommunikation” (PeC), specialized in MICE marketing and host of the portal miceboard.com, published a white paper on the German Meetings Market: How do German event planners tick and work and how can international suppliers prepare themselves for a good relationship with them? In the run-up to IMEX, PeC has teamed up with the organizers of the trade fair to answer these questions. The result is a white paper on the German MICE market containing clear recommendations and instructions for international suppliers - such as tourism boards, convention bureaus, as well as hotels, DMCs And other providers of MICE services.The IMEX Group will be distributing the white paper to international exhibitors during the trade fair. Additionally PeC is holding the campfire session “How to win the hearts of German meeting buyers” on May 17 at 1pm. Register for the campfire session here: https://portal.imex-frankfurt.com/events.php?eventid=185

To download the white paper click here: http://www.miceboard.com/whitepaper/