Convening Leaders 2021: Omnichannel Experienc...
Convening Leaders 2021

Omnichannel Experience for Event Professionals


PCMA (Professional Convention Management Association) will held its flagship event Convening Leaders 2021 in partnership with its Official Network Partners as well as the Singapore Tourism Board and Marina Bay Sands to create a Global Broadcast Center in Singapore and around the world. Known as the platform for connection, risk-taking and the incubator for new ideas, Convening Leaders will take place January 11-15, 2021.

Officially launching from Marina Bay Sands in Singapore, Convening Leaders will offer a combination of streaming broadcast TV (with a live studio audience in some locations), digital community-building and face-to-face experiences through PCMA’s Official Network Partners. Convening Leaders 2021 will connect with the business events strategist audience where, how and when each person chooses to participate. Participants can join in person at one of PCMA‘s Official Network Partners destinations, i.e. the Caesars Forum in Las Vegas, Nevada, USA or the Hilton Anatole in Dallas, Texas, USA.
The program is organized into four learning studios:
•    7 Change Actions to Transformation: Participants learn about tools and skills to apply flexible models to adapt and change, leverage capabilities, deliver impactful experiences, increase customer trust, engagement and loyalty, strengthen the value proposition and drive revenue.
•    New Business Model Exploration: Participants discover key building blocks for scalable and resilient organizations, define goals in uncertain markets, understand organizational roadblocks, and have business model frameworks for effective organizational design post pandemic.
•    Omnichannel Events & Experiences: Equips participants learn about the new event design and management skills needed to be successful in a post-pandemic world driven by the rise of omnichannel alternatives, digital event design, greater global reach and participant experience expectations.
•    Resiliency in Life & Work: Provides participants with a path to diversity, equity, and inclusion, a growth mindset, and conquering adversity to help you evolve or reinvent yourself, your career, or your workplace and seize the opportunity to thrive in the Next Normal.

“We know how important it is to our community and the industry to come together in January at Convening Leaders and we are excited with this new event model keeping everyone’s safety in mind. We want to meet you where you are and how you choose to participate. While we have had thousands of people attending Convening Leaders in person in the past, 2020 has taught us to become more agile and ready to adjust to what our audiences truly need today, and beyond the pandemic,” said Sherrif Karamat, President and CEO of PCMA.
„We want to meet you where you are and how you choose to participate.“
Sherrif Karamat, President and CEO of PCMA

Paul Town, Senior Vice President, Resort Operations, Marina Bay Sands, said: “PCMA is a valued partner of Marina Bay Sands and it is a great privilege to be the Global Broadcast Center for the highly anticipated Convening Leaders. We are proud to lead the next chapter of the business events industry together with PCMA and STB as the industry gears up for recovery. We look forward to delivering an impactful event experience that leaves unforgettable memories for its global audience at Convening Leaders 2021.”

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.