MoU to introduce the UCP qualification in Malaysia

UFI, the Global Association for the Exhibition Industry, has signed a memorandum of understanding with the Malaysia Convention and Exhibition Bureau (MyCEB) that will enable Malaysian business events professionals to access the globally recognised UFI Certified Professional designation (UCP) in 2023. With courses on exhibition management and venue management, Malaysia's new UCP training programme will be developed with and delivered by industry experts from Malaysia and beyond. The agreement was signed by MyCEB chief operating officer Noor Ahmad Hamid and UFI managing director and CEO Kai Hattendorf at the 89th UFI Global Congress in Muscat, Oman. Kai Hattendorf says: "Building on UFI's very strong relationship with MyCEB, we're excited to jointly focus on new support for education and training for our peers in Malaysia's business events industry." Noor Ahmad Hamid adds: "The introduction of UCP programme to the Malaysian industry players will further advance our professionalism. We hope to continue this good relationship with UFI for other innovative collaborations in the future."

The UCP programme is tailored to the specific needs of exhibition organisers and venues in each region of the world where it operates. Graduates of the Malaysian programme will receive an internationally recognised UCP certification, becoming part of the dynamic global network of UFI professionals. In this way, each new business to offer the UCP programme to its employees contributes to raising industry standards worldwide. The UCP was launched in 2021 at the request of UFI members.

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