Creating business: Wide demand for IP toys
Creating business

Wide demand for IP toys

Photo: Messe Frankfurt

Toys associated with IP (intellectual property) and e-commence have been two of the most hotly discussed topics within the consumer goods industry over the past few years. In China, e-commerce sales of toys increased by 8.8% to USD 1.3 billion in the first quarter of 2022 year-over-year, while sales of licensed toys saw an increase of over 4%.

In view of these trends, the organisers of Toy & Edu China, Baby & Stroller China and Licensing China will facilitate the industry to exchange resources across these respective business fields in the coming 2023 edition. The fairs are set to return from April 7 to 9 at the Shenzhen World Exhibition and Convention Center. Toys targeting minors to millennials are often attached to well-known IPs with a premium price tag. These items have made up an emerging market in recent years. Toy & Edu China launched several fringe events on the topic e-Commerce in 2022 to help industry players gain a better understanding of this ecosystem.

More events on this topic can be expected at the upcoming edition, while the ongoing partnership with China (Shenzhen) Cross Border E-Commerce Fair's organisers will also create business synergies to benefit participants from both the e-commerce and toy sectors at Toy & Edu China. Toy & Edu China, Baby & Stroller China and Licensing China are organised by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd.