The leading event for the inbound and outbound meetings industry in the UK, The Meetings Show, has announced a new two-day format for 2018. The show will return to Olympia London on 27 and 28 June 2018, providing focused networking, education and meeting opportunities for buyers and suppliers.
The new two-day format for the show follows extensive research carried out with exhibitors, visitors and hosted buyers. The evidence showed overwhelming support for condensing the show to achieve the best value from attending. Organisers will be using this feedback to continue to develop the key elements of the show: the hosted buyer programme, education programme and networking opportunities. David Chapple, group event director for The Meetings Show, said: “Over the past five years The Meetings Show has grown to be an unmissable event for anyone working in the UK inbound or outbound meetings industry. After listening to feedback from exhibitors it was evident that whilst many achieved excellent results from the 2017 edition – our largest show to date – they would be able to achieve even greater ROI from a focused two-day show with more opportunities for networking in addition to appointments with hosted buyers.” He added: “Over the next few weeks we will be working with our advisory board, focus groups, partners and exhibitors to refine plans for the show. Our aim is to build on all the achievements of the last five years and create a productive and rewarding experience for visitors, hosted buyers and exhibitors for the 2018 show.” The announcement has been welcomed by some of The Meetings Show’s key partners and exhibitors. (wün)www.themeetingsshow.com