Diversified Communications: Acquisition of Sm...
Diversified Communications

Acquisition of Smart Energy Decisions

Photo: Mariana Proença on Unsplash

Diversified Communications is growing its clean energy portfolio: The company has purchased the hosted buyer event and digital media business, Smart Energy Decisions (SED). The company organises net zero forums, renewable energy forums and innovation summits, and produces webinars, podcasts, eNewsletters, research and custom media.

Founded in 2016 by John Failla, SED informs and supports commercial and industrial electric power customers as they navigate the transition to renewables and minimise consumption of fossil fuels. President and CEO of Diversified Communications, Theodore Wirth shared, "As the owner of Pegasus Solar, a 1.5 megawatt solar farm in Maine, and owner-producer of Intersolar North America and Energy Storage North America, we are proud to be expanding how we meet the evolving needs of businesses working towards net zero. We are prouder still that SED's founder, John Failla, has entrusted Diversified to continue to grow his events and digital resources."
„We are expanding how we meet the needs of working towards net zero.“
Theodore Wirth, president and CEO, Diversified Communications
Diversified has retained SED's full team as the company states that "They bring valuable industry knowledge and hosted buyer expertise to Diversified's Clean Energy team, led by group event director, Wes Doane." "Our mission from day one has been to help large power users succeed in their energy efficiency and renewable energy efforts. To continue our mission as this market booms, we must continue to grow", stated John Failla. "Diversified's infrastructure, culture and reputation within the clean energy communities it already serves make Diversified the best new home for our team and an environment that will help SED achieve its potential."

"Diversified has been actively seeking to both expand our Clean Energy portfolio and move further into the hosted buyer space. SED is a perfect fit, and we will continue to look at similar acquisition opportunities", said Oakley Dyer, corporate vice president of strategy and corporate development, Diversified Communications.