dmg events & Dubai World Trade Centre: Joint ...
dmg events & Dubai World Trade Centre

Joint venture KAOUN International formed

Photo: KAOUN International

Dubai World Trade Centre (DWTC) and dmg events are partnering up to create the joint venture KAOUN International which will focus on the development of an international portfolio in the food and hospitality sectors. The newly formed company is built upon the DWTC’s portfolio of over 20 business and consumer events across sectors such as technology, food and hospitality, sustainability, broadcast and satellite, automotive, talent development and leisure marine.

As its first international market expansion, the new joint venture will be launching The Saudi Food & Beverage Show & The Saudi Food Manufacturing Show, scheduled to take place in Riyadh from June 20 to 22, 2023. The inaugural event will be affiliated with GULFOOD Global, an event for the global F&B industry. Furthermore, the Hotel Show Saudi Arabia will be rebranded for September 2023 to include the broader hospitality, HORECA and interiors markets. dmg’s existing food and hotel events in South Africa will also run under the new joint venture.
„Developing new markets is our collective focus.“
Trixie LohMirmand, CEO, KAOUN International
“The dmg & KAOUN International partnership combines market leading food and beverage industry events with international infrastructure and an existing hotel and hospitality portfolio,” explains dmg President Matt Denton. “Having grown our regional and international operations significantly in recent years, dmg clearly shares KAOUN International’s view of high-growth opportunities in the region”.

“Developing new markets and providing access for our global food and beverage business community to emerging growth markets is our collective focus,” KAOUN International CEO Trixie LohMirmand added. “Working together, dmg & KAOUN International will leverage our existing complementary experience, networks and brands to create a synergistic portfolio of food, hotel and hospitality events that offer far greater opportunities within targeted geographies.”

Dubai World