MAD Event Management LLC has entered a partnership with Messe Düsseldorf North America
(MDNA) to launch and incubate events in Detroit, Michigan. The two groups have complementary operating entities that will support the vision of a launchpad of events under the guidance and with the support of Claude Molinari, president and CEO Detroit Metro Convention & Visitors Bureau.
„Detroit is keen to focus its resources to launch business-to-business and business-to-consumer events.“
"The credit for the concept lies in a multi-year development plan between MAD and Claude Molinari, whose vision of Detroit as a city well positioned to capitalise on the future of live events in North America is unwavering. Detroit is keen to focus its resources to launch business-to-business and business-to-consumer events," said Martha Donato, founder and president, MAD Event Management.
"We all believe that sustainable commerce in trade shows, conferences and consumer events in Detroit will contribute to the city's long-running Renaissance story and we are excited to be part of it. Once we get a better handle on protocols in a post-Covid world, we will announce our dates and initial conference and show schedule," said Tom Mitchell, president, Messe Düsseldorf North America."